When applying for jobs, 94% of candidates evaluate an employer’s brand, and 45% of passive job seekers would apply for a position if it was to work for an excellent brand. The days of publishing a job ad and hoping for a swarm of applicants are slowly in decline, as companies are becoming more creative with how they advertise themselves. What are you doing in your workplace to make it a great place to work for both present and prospective employees? There are many things your company can do to stand out from competitors as a place where your employees feel valued. Employer Branding Awareness Week recognises businesses that do just that. This a great time to get involved. If you’ve considered changing some things in your workplace, it’s never too late to make a change now for the future of your company and employees.