Improve your business with these Marketing Strategies
One of the most difficult aspects of starting a company is marketing. New business owners often discover that their marketing campaigns are not producing the desired results. They usually complain that they have put some ads on their websites but are not seeing any outcome from them. Their initiatives are not yielding the results they want in terms of buyers, clients, or sales. That is where a marketing plan comes in, and there are several guidelines to follow when developing one such as: offering free classes or workshops, networking events, joining, and using social media platforms, or asking for referrals.
Offering free classes/workshops
Offering free classes or workshops can be extremely beneficial to any business. People enjoy new learning opportunities, therefore consider hosting workshops or classes related to your goods or services in a rented space or a local community centre. Workshops will help you gain recognition by exposing you to new ways to publish or display your business. It is also possible that your fellow attendees will have something to share with everyone, making it even more valuable to meet new people. In addition, this would be an excellent opportunity to introduce your business to the local community by handing out your business cards or flyers. If those who attended leave learning something new and overall had a good experience they are likely to come to the next workshop you host or recommend your product or service to friends and family.
There are so many networking benefits. Networking is amongst the most essential things you can do to advance your career, whether you are an undergraduate, specialist, or entrepreneur. It is a great practice that you can adopt throughout your professional career. One main benefit of networking is that it opens new possibilities. According to LinkedIn reports 80% of professionals consider professional networking to be important to career success. One of the key reasons for this is the variety of opportunities that you will find through networking that you may have never come across or considered otherwise. With 35% of surveyed professionals say that a casual conversation on LinkedIn Messaging has led to a new opportunity.
Joining and using Social media platforms
Social media has evolved drastically over the past 10 years. With it being so easy to advertise and drive traffic to your business page, more and more businesses are starting to reap the benefits of using social media platforms. Social networking sites are a popular way to meet potential customers, with almost half of the world’s population using them. There are so many products and services that have been introduced to people through Instagram advertising, with 60% of Instagram users say they have discovered new products on the app. According to a Trinity Mirror Solutions study, more than half of adults do not trust a brand until they see “real-life evidence” of what the brand portrays to be, therefore showcasing your brand on these platforms does generate more exposure to your business.
Ask for referrals
The simplest and least time–consuming marketing strategy is to ask for referrals. It is rather odd how only a few companies use it as part of their marketing strategy. If you are providing a high–quality product or service, your customers should be willing to recommend you to their friends and family. When a customer has a good experience with your product or service they are more likely to talk about your brand. By asking for referrals you can draw more customers, as previous customers would have experienced great service. When referred by a friend, people are four times more likely to make a purchase. To keep your customers happy or to show your appreciation, if that referral leads to a sale you can offer the customer a discount on their next purchase. This can improve the brand’s reputation, brand loyalty as well as increase sales.
Here at Women Like Me, we are aware of how advanced technology has become and how many business owners run their business through a computer screen or a mobile phone. Whether it be virtual meetings or social media posts many entrepreneurs are constantly improving their ways of marketing their business. Marketing is a process, not a one-time thing. It entails setting marketing objectives and putting in place marketing strategies that are attainable. We are here to help put all these strategies in place, it does not have to be a difficult task. However, it does imply that you must know what you want to accomplish and be willing to put in the effort. Feel free to enquire below on the strategies we implement which can help you grow your customer base.