Influencer Marketing is a form of social media involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. This is great as it is utilizing people with an influence to introduce your brand as well as relay any messages to a potential market.
This can bring our brand recognition, enhance our reputation, audience engagement and increase conversions. We have worked with many brands on their social media marketing strategies that has helped them expand their audience and reach the goals of their business.
To start we must establish a win-win partnership where we are offering amazing value to each other’s audience. Influencer marketing should be an active tactic. In getting our content in front of fresh faces and generate new leads for your sales.
Here are six big benefits to using influencer marketing to boost your social strategy.
Quickly builds trust
Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations also word of mouth.
By sharing content, you will soon gain their attention, and they will begin sharing yours, putting your message in front of an actively engaged audience. This is great as it is creating a connection with there day to day life with what you have to offer so it is seen as an example of why or what the product or item or just brand alone has to offer.
Improves brand awareness
Influencer marketing can greatly expand our reach and positioning online. Social users will begin to know more about our brand, our story, who we are, and the solutions we offer.
The key to maximizing influencer strategy is ensuring that we are providing valuable content that adds to their social media presence also, ensuring value on both sides.
With this type of campaign, an influencer would simply take over one of our social media accounts for a specific amount of time and create content for our audience. Crucially, it will attract not only our followers but also theirs. This helps to increase brand awareness by reaching new audiences.
Enriches your content strategy
Sharing influencer content can helps fill in the gaps of your own content schedule. Influencer Marketing allows you to be closer to your customers thanks to the aura of influencers and to enrich their daily experience with content that resembles them. This works well in situations where we have run out of content ideas or simply need some quality content to publish on your social pages.
Effectively reaches your target audience
This is a big one. Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You do not have to spend additional funds on testing and finding your audience – the influencer has already fostered this audience while taking advantage of effective marketing tactics and this would include the use of social media, such as Facebook, Instagram, and Twitter.
Define your target audience
Create useful and relevant content
Use targeted advertising
Provides amazing value to your audience
At the heart of inbound marketing is delivering content that solves problems, educates, and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
80% of marketers find influencer marketing effective. 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources. 89% of marketers say influencer marketing is as good or better than other marketing channels. In turn, you can easily leverage their content to give value to your audience.
Builds Winning Partnerships
Connecting and engaging with an influencer can be the start of a powerful relationship. When you are in it for the long-haul, you never know where these connections could end. Possible joint-ventures, live events, and other opportunities may be in the works. The trust between a consumer and a brand is just as important as any other relationship. When a brand can make a genuine, truthful connection with a consumer, then an incredible thing happens; it creates brand loyalty, and this connection provides the basis of a consumer-brand relationship. So, imagine when fans now see the relationship and the product there is ultimate trust in whatever is being shared. There is also sponsored social media, which are one of the most popular ways for influencers to make money on social media. It is when brands or marketers pay you to promote a certain brand or product in a social media post. … Instagram influencers can charge between £150 and £1,500 per sponsored post.
Influencer marketing can be incredibly beneficial for start-up brands or those that have been struggling in gaining traction in their social media marketing. We estimate that there has been an increase of at least 50% each year. This means that the growth in influencer marketing over the current year, 2019 to 2020, has seen the estimated market size increase from £6.6 billion in 2019 to £9.7 billion in 2020. We are fast approaching a market size of £10 billion. With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business.