Blog

  Dress for Success Although there are general rules for what to wear to work, the narrow line that formerly distinguished appropriate from inappropriate workplace attire has blurred. The cliché goes that you never have a second chance to make a good first...

How to make work feel like leisure  As we approach mid-September, many of us are also approaching a return from holidays to the day to day grind. It can be very easy to become discouraged and lethargic when just a few days ago your only concern was how many drinks you...

  Four different work outfits for a female entrepreneur It can be difficult to figure out what is appropriate professional dress for the work place. Knowing how to dress for work is a vital part of your overall effectiveness at work, especially if you are an...

National Book Day: 6 Essential Reads for a Marketer The importance of reading and learning cannot be understated, though those of us already working in business can be quick to forget. We should want to keep up and evolve with the field of marketing, which means we...

  Influencer Marketing Influencer Marketing is a form of social media involving endorsements and product placement from influencers, people and organizations who have an expert level of knowledge or social influence in their field. This is great as it is...

Why TikTok is your best ally as a small business   As a small business, you will need to make sure that you are establishing yourself and establishing your brand. Your resources are likely to be limited so you benefit from easier, cheaper ways of promoting yourself,...

Multitasking: Kids & work life   Working moms have it tough. Being a parent alone is like having a 9/5 but really 24 hours, 365-day job that you get no days off. Having a job on top of it, hypothetically is like having another child. Balancing cooking, cleaning,...

Improve your business with these Marketing Strategies One of the most difficult aspects of starting a company is marketing. New business owners often discover that their marketing campaigns are not producing the desired results. They usually complain that they have...

  How to be productive post lock-down When the lockdown was first imposed back in February 2020, the biggest anxiety for business - aside from an expected drop in sales and revenue -was the fate of employees' productivity while working from home. The assumption...

The importance of Social Media Social media has been taking over & it is not only used to get recognition for influencers and journalists but to connect with your target audience. This allows you to create awareness and nurture people into becoming customers;...